ThinkTANK Advertising & Design
Edmonton, Alberta
866-409-0902 | toll-free
780-423-5869 | phone
Payment Methods
Please call us for our payment methods.
Hours of Operation
| Monday: | 8:00 am - 5:00 pm | | Tuesday: | 8:00 am - 5:00 pm | | Wednesday: | 8:00 am - 5:00 pm | | Thursday: | 8:00 am - 5:00 pm | | Friday: | 8:00 am - 5:00 pm | | Saturday: | Closed | | Sunday: | Closed |
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Out-Of-Home Advertising: Billboards, AdVans for Edmonton
Let’s face it, today’s economy poses challenges and other obstacles for businesses seeking to grow their client-base and ultimately their profit margins. The face of business has changed and continues to do so. Add to this they way consumers search for products and services.
There is a growing movement in Alberta to concentrate on the awareness and support of local businesses. Everything from digital media, radio and tv ads and the long-standing out-of-home advertising industry reflects this shift in focus.
Advantages of Out-Of-Home Advertising?
Outdoor Advertising encompasses many different mediums, but the largest in this segment and the most effective is Billboards Advertising. Billboards offer such benefits as:
- 24 hours 7 days a weeks messaging.
- Reaches thousands of daily commuters
- little upfront creative costs
- One of the only traditional media that is still growing
- Ability to geographically target and deliver percentages of population.
There’s a science behind billboards, perhaps a little magic in there, too. Here’s the gist of it. Traffic counts tell you impressions. Impressions tell you how many people saw your ad. Ad retention depends on demographics, relevance or irrelevance of your message, and how creative your ad is. Billboards are open mediums, meaning the demographics are wide and varied, making them extremely effective branding tools.
We can take into account your target audience and their commuting patterns before securing billboard space for your out-of-home advertising campaign.
ThinkTank Advertising & Design have a number of static billboards across northwest Alberta including Edmonton, Grande Prairie, Beaverlodge, and Mayerthorpe, and our inventory is still growing! Our billboards provide broad coverage and targeted market reach with frequency levels that are unmatched by any other medium.
Mistakes to Avoid During ‘Slow Times’
It’s a well-known fact that one of the worst mistakes a business could make when things are slow is cut back on advertising and marketing! This isn’t just a sales pitch from the advertising and marketing agencies in an attempt to avoid ‘slow times’ of their own, rather it’s common sense!
Think about it. The time when it’s critical for a business to reach more clients, to inform them that they are still in business is NOT the time to cut spending on the mediums needed to deliver that message! Quite the opposite is true.
However, with so many mediums to choose from, some businesses become overwhelmed with all the noise and decide that doing nothing is better than taking a chance on the so-called ‘next best thing’!
Deliver a ‘One-Two Punch’!
Punch 1: A strong online digital presence including an effective website, strong social media presence and engagement tools are a must as the reach is substantial and associated costs manageable.
Punch 2: Out-of-Home Advertising (outdoor advertising, billboards, AdVans and the like) represent one of the oldest forms of advertising and marketing. As the second part of the ‘one-two punch’ it complements much newer digital media very well because its premise is the same, namely: reach multitudes of potential clients with your brand, your message, your products and services day-in, day-out!
In Edmonton and across Alberta, ThinkTank Advertising & Design has a long history playing in this ‘marketing sandbox’ providing both eye-catching and effective static and mobile outdoor advertising for our clients.
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