Advantages of Outdoor Advertising Using Billboards

Outdoor Advertising, also known as Out Of Home Advertising, encompasses many different mediums, but the largest in this segment and the most effective is Billboard Advertising. Billboards offer such benefits as:

• 24 hours 7 days a weeks messaging.
• Reaches thousands of daily commuters
• little upfront creative costs
• One of the only traditional media that is still growing
• Ability to geographically target and deliver percentages of population. 

There’s a science behind billboards, perhaps a little magic in there, too. Here’s the gist of it. Traffic counts tell you impressions. Impressions tell you how many people saw your ad. Ad retention depends on demographics, relevance or irrelevance of your message, and how creative your ad is. Billboards are open mediums, meaning the demographics are wide and varied, making them extremely effective branding tools.

We can take into account your target audience and their commuting patterns before securing billboard space for your out-of-home advertising campaign.

We have a number of static billboards across northwest Alberta including Edmonton, Grande Prairie, Beaverlodge, and Mayerthorpe, and our inventory is still growing! Our billboards provide broad coverage and targeted market reach with frequency levels that are unmatched by any other medium.